Customer Testimonials

Got a 2026 dodgers charge this year 33 miles brand new only drove it on the weekends. Got in it one day and the radio was out had to google how to reset it . Three weeks ago check engine light came on want go off I called to bring it in for service only for them to say O we will have to keep it so you will have to get a rental that I had to pay for out of pocket for. Remind u car note is do house note is do & car insurance is also thinking after a weeks ... Read More

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Google - Nov 14, 2026

Got a 2026 dodgers charge this year 33 miles brand new only drove it on the weekends. Got in it one day and the radio was out had to google how to reset it . Three weeks ago check engine light came on want go off I called to bring it in for service only for them to say O we will have to keep it so you will have to get a rental that I had to pay for out of pocket for. Remind u car note is do house note is do & car insurance is also thinking after a weeks time they will call and tell you nothing………never answer the phone when u calling them to check up on your car. So you will have to drive up there am very disappointed on the service when it came down to the Wait. So as of now am just going to wait to see how long will it take them to reach out about my car. But fast about reaching out to sale you one My Check engine light is still on as of today and it just maybe something simple as a update on these new cars come on Dodge we got to do better I love my new car reach out.

This is without question the most frustrating experience I have ever had with a service department. My daughter's Jeep Grand Cherokee was hauled in 7 weeks ago after sputtering out and dying while driving. After zero update for weeks, I was finally able to track someone down and was told that the RFH needed to be replaced and given a quote of $1100. I approved that quote and waited again to hear from them, but once again took a couple more weeks to get in touch only to be met with a quote of double that amount for the same work. ... Read More

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DealerRater - Nov 11, 2026

This is without question the most frustrating experience I have ever had with a service department. My daughter's Jeep Grand Cherokee was hauled in 7 weeks ago after sputtering out and dying while driving. After zero update for weeks, I was finally able to track someone down and was told that the RFH needed to be replaced and given a quote of $1100. I approved that quote and waited again to hear from them, but once again took a couple more weeks to get in touch only to be met with a quote of double that amount for the same work. I questioned that quote and was told by my service advisor that he would do some work on it and get back to me. He also said that they had been experiencing turnover within the service department and that they would do a better job of communicating and would get on the work right away. I still don't have an update on my car and have tried multiple times to get in touch only be put on hold for 30+ minutes and then told that someone would call back and give me an update. That still has not happened, and I cannot get anyone on the phone yet again. I am now 7 weeks in and have zero idea when her car is going to be ready, and now after the service advisor had worked on the price and gotten it to a reasonable amount, I just checked again on the quote, and it has once again doubled. There is an obvious communication problem going on in this department, and I am losing any confidence that the issue will actually be corrected. I also had this same car at this dealership back in May for a similar problem to the tune of $1500. I had some of the same communication issues then but not quite this bad. Had I known that no communication would occur and that we still would not have our car back after 7 weeks, I would have had it hauled to Birmingham where I live. This is beyond unacceptable at this point, and I have without learned my lesson to never use this dealership again. If I could give zero stars, I would.

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If I could give a zero star, I would. Far from great is the understatement of the year for this place! I have a '22 Ram 2500 with about 40K miles that is in the shop for the tenth time for the same problem, the diesel particulate filter (DPF). The DPF is covered by Ram's extended powertrain warranty. While the continual DPF issues are not the shop's problem, but are definitely a RAM problem, once it is delivered to the shop for service, a person should expect a reasonable turnaround time. The DPF's sensors have been replaced four times ... Read More

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Google - Nov 10, 2026

If I could give a zero star, I would. Far from great is the understatement of the year for this place! I have a '22 Ram 2500 with about 40K miles that is in the shop for the tenth time for the same problem, the diesel particulate filter (DPF). The DPF is covered by Ram's extended powertrain warranty. While the continual DPF issues are not the shop's problem, but are definitely a RAM problem, once it is delivered to the shop for service, a person should expect a reasonable turnaround time. The DPF's sensors have been replaced four times and this will be the sixth time that the DPF itself has been replaced. I have usually had work done at Bice in Alex City due previous bad experiences with this shop and previous vehicles (I have been driving a Ram for twenty years), but I could not this time because my truck derated itself and was losing power so, against my better judgement, I dropped my truck off twenty three days ago. It took the shop about a week to even get it for diagnostics, which literally takes a few minutes and of course, the problem was the DPF needed to be replaced, yet again. The shop ordered the parts and they were delivered the next day. I was then told by the technician that he had an engine replacement underway but he hoped to get the work done by the end of that week. He didn't. This means I have now been waiting over three full weeks for a job that literally takes three hours to perform. It seems that through my multiple conversations with Corey in the service department and even the technician himself, that there is only one person capable of performing the work, which is absolutely ridiculous for a shop of this size. Communication has been non-existent from the shop to me, I have to call (and sit on hold for up to 40 minutes at the time) or go there in person just to be told, it will be done tomorrow or by the end of week or some other empty promise. I would not recommend this service center to anyone and I definitely will not be using them again! Terrible, terrible, terrible service. Sales makes a business, but service breaks it ... well, this one is definitely broken. I can't understand how they can even stay open treating customer's like this. Opelika Ram, you need to do better. Update: I have now filed a claim with Ram customer service against Opelika Ram and they will be contacting the Opelika Ram service center and getting back to me within 24 hours. If this is true, it does at least seem that Ram understands what customer service is, even though there DPF system is crap on these trucks. I guess I will see .....

SAVE YOURSELF A HEADACHE AND BUY ELSEWHERE!!!!!!! I purchased my 2026 Dodge Charger Scat Pack from this dealership in July, and I can honestly say this has been one of the worst car-buying experiences I have ever had. I would not recommend this dealership to anyone based on the way I have been treated before, during, and after the sale. From the beginning, I experienced extremely poor customer service from my salesperson, Cameron. On one occasion, I was left sitting inside the dealership alone with the lights turned off. I also witnessed my salesperson driving my vehicle recklessly, revving my engine, ... Read More

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Google - Nov 5, 2026

SAVE YOURSELF A HEADACHE AND BUY ELSEWHERE!!!!!!! I purchased my 2026 Dodge Charger Scat Pack from this dealership in July, and I can honestly say this has been one of the worst car-buying experiences I have ever had. I would not recommend this dealership to anyone based on the way I have been treated before, during, and after the sale. From the beginning, I experienced extremely poor customer service from my salesperson, Cameron. On one occasion, I was left sitting inside the dealership alone with the lights turned off. I also witnessed my salesperson driving my vehicle recklessly, revving my engine, and treating my brand-new car in a way that was completely unacceptable. I have videos documenting this incident, although Google does not allow me to attach them to this review. The problems continued after I purchased my vehicle. The dealership failed to send my registration paperwork to the tag office in a timely manner, which resulted in me driving with an expired temporary tag. I was nearly given a ticket because of the dealership’s failure to handle my paperwork properly. This was completely unacceptable and could have been avoided if they had simply done their job. I was eventually told that my salesperson had been fired and no longer worked at the dealership. Since then, I have been in contact with Mr. Rich regarding the ongoing problems with my vehicle, including paint defects, trim issues, and my request for a full inspection and proper paint correction. I brought my vehicle to the dealership on a Thursday to be inspected and serviced. I had to leave my car overnight and was told by Mr. Rich to keep the loaner vehicle over the weekend while my car was being looked at. However, I never received an update. I had to repeatedly reach out to Mr. Rich myself, only to receive excuses and information that did not match what was actually happening with my vehicle. My Dodge app showed that my car had not even been turned on or moved during the time it was supposedly being inspected. When Monday came around and I went to pick up my vehicle, the service department had no records of my car being inspected or worked on. I wasted my time, trusted what I was being told, and was left with more unanswered questions than I had before bringing my car in. I have also been waiting to hear from the general manager. Mr. Rich told me that the general manager would be reaching out to me, but here it is November, and I have not received a single phone call or update from the GM. I purchased my car in July, and after months of trying to get these issues resolved, I am still chasing people down for answers. I want to acknowledge that Peyton was helpful during this process. However, the overall experience has been absolutely terrible. The lack of communication, accountability, professionalism, and basic customer service from management has been extremely disappointing. I have spent a significant amount of money on this vehicle, and I should not have to fight this hard just to receive the service and respect that any paying customer deserves. This entire process has been a complete nightmare. I have lost time, dealt with unnecessary stress, made multiple trips, and been given the runaround for months. I would strongly advise anyone considering purchasing a vehicle from this dealership to think twice and seriously consider going somewhere else. Once they have your money, getting them to take responsibility for their mistakes seems to be a completely different story. Save yourself the headache and take your business elsewhere.

Don’t do business here they are liars told me we had a deal waited almost 2 months for my truck to come in didn’t drive my trade-in not to put miles in it so we could have our deal locked in and then when the truck came in that I was waiting for they don’t want to sell it to me. They want to sell to somebody else just liars

I have never left an online review for any business, but our experience with the service department at Opelika Ford has been so deeply concerning that I feel obligated to share it. Our vehicle spent roughly 3.5 weeks at this facility for an initial warranty repair. Over nearly a month, we did not receive a single proactive update from the staff. Every piece of information required us to chase them down. Phone records show we called 15 times just to get status updates, often sitting on hold for over 30 minutes or being promised callbacks that never happened. Our service advisor completely stopped ... Read More

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DealerRater - Oct 27, 2026

I have never left an online review for any business, but our experience with the service department at Opelika Ford has been so deeply concerning that I feel obligated to share it. Our vehicle spent roughly 3.5 weeks at this facility for an initial warranty repair. Over nearly a month, we did not receive a single proactive update from the staff. Every piece of information required us to chase them down. Phone records show we called 15 times just to get status updates, often sitting on hold for over 30 minutes or being promised callbacks that never happened. Our service advisor completely stopped responding to texts and calls. At one point, a major delay occurred simply because our assigned technician was out sick and the department neglected to contact our warranty company, forcing me to handle the communication with the warranty company myself. The physical handling of our vehicle was equally disorganized. We were repeatedly told the vehicle was ready when it was not, leading us to drive down multiple times only to find the vehicle locked with no keys inside. When we finally retrieved it, the original problem was still not fixed. Following our initial complaints, the Service Manager, James Trent, got involved. He admitted our vehicle had been completely overlooked, promised to personally oversee the repair, and assured us he would keep us updated. Unfortunately, the communication did not improve, and we still had to repeatedly hound the department until the vehicle was returned. A week later, a severe vibration began in the vehicle. We took it to Sons Ford in Auburn for an independent inspection, where technicians discovered that the driveshaft was completely loose due to an improper installation by Opelika Ford. When informed of this mistake, James Trent offered to have the car towed back to Opelika Ford to correct it, but he flatly refused to cover the diagnostic fee we incurred at Sons Ford in Auburn, treating the situation as though he was doing us a favor by fixing his own shop's error. Because we no longer trusted the quality of work at Opelika Ford, we drove the vehicle straight back to Sons Ford in Auburn to have the secondary repair verified as soon as we got it back. The inspection revealed a severe safety violation: One of the critical bolts on the driveshaft had been sheared off by the Opelika technician during reassembly. Instead of replacing the broken hardware, the technician superglued the broken bolt back together to hide the mistake, and returned the vehicle to us without disclosing it. Furthermore, they failed to replace the rear driveshaft, which had already sustained visible damage from their first improper installation. Opelika Ford went beyond poor customer service and failed communication. By concealing a broken drivetrain component with superglue and returning a structurally compromised vehicle, they showed a complete disregard for the safety of my family. I highly recommend finding any other dealership to service your vehicle.

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Worst repair experience ever! Don't do it, go somewhere else. Corey in the ram service department is terrible. No update about my vehicle for 2 weeks, I had to call them. Waited on the quote for another week. Corey didn't send the quote to my email as requested and the quote didn't have service hours so it was incomplete. Insurance got involved. Service rep gave inaccurate hours to adjuster by 8 hours or $1600; however you want to look at it. My insurance rep told Corey his quote wasn't good enough and asked for additional information. Corey stopped communicating ... Read More

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Google - Oct 27, 2026

Worst repair experience ever! Don't do it, go somewhere else. Corey in the ram service department is terrible. No update about my vehicle for 2 weeks, I had to call them. Waited on the quote for another week. Corey didn't send the quote to my email as requested and the quote didn't have service hours so it was incomplete. Insurance got involved. Service rep gave inaccurate hours to adjuster by 8 hours or $1600; however you want to look at it. My insurance rep told Corey his quote wasn't good enough and asked for additional information. Corey stopped communicating entirely. Left 4 voicemails for service supervisor James. He wouldn't call me or the insurance rep back for 10 days. I finally had to threaten to sue them to get a call back. Service supervisor acted like he had no clue what was going on. Inexcusable!! As long as you dont expect professional service from a dealership you'll be fine. Otherwise, do yourself a favor and go somewhere else.

Update to my wife Kaitlyn Scheunemann's previous review regarding the service done at this dealership. Feel Free to take a look at hers if you want to see where this all began... After the Service Manager, James Trent, got involved, it was discovered that our car had somehow been "overlooked." He assured us that now that he was personally involved, our repair would be taken care of. I told James that I understand mistakes happen, but we were ultimately most frustrated by the complete lack of communication, as we had no idea what the status of our ... Read More

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Google - Oct 26, 2026

Update to my wife Kaitlyn Scheunemann's previous review regarding the service done at this dealership. Feel Free to take a look at hers if you want to see where this all began... After the Service Manager, James Trent, got involved, it was discovered that our car had somehow been "overlooked." He assured us that now that he was personally involved, our repair would be taken care of. I told James that I understand mistakes happen, but we were ultimately most frustrated by the complete lack of communication, as we had no idea what the status of our vehicle was. I requested that he provide us with updates going forward, and he assured me that he would. Of course, we received absolutely no communication from him or his team and continuously had to hound them just to get an update. Upon confirming the vehicle was finally repaired, we picked it up, thinking this nightmare was over. However, a week later, we noticed a new issue occurring with our vehicle. Thinking it was a separate problem, we decided to take it to the Ford dealership in Auburn. Upon inspecting the vehicle, Auburn Ford informed us that the driveshaft was loose due to an improper installation during the initial fix at Opelika Ford. After getting ahold of James and informing him of the issue in hopes of getting the repair covered, he offered to send a flatbed to pick our car up from Auburn so his team could fix it. We insisted that we did not want Opelika Ford working on our car again after our first experience, but we ultimately decided to give James and his team one last opportunity to correct their mistake. So, back our car went to Opelika Ford. At this point, we had a service bill from Auburn Ford just for diagnosing the vehicle. Because this was a direct result of the faulty work done by Opelika Ford, I asked James if he would cover that diagnostic fee. He informed me that he would not, claiming it was our decision to take the vehicle elsewhere. In addition, he made it a point to act as if he was doing us a huge favor by "sending his truck to get the car at no cost to us." Once this repair was completed, and having absolutely no confidence in the work performed at Opelika Ford, we took it back to Auburn Ford to verify a proper installation. It turns out that one of the bolts installed on the driveshaft had been sheared off during the installation process and simply superglued back together, then returned to us with zero disclosure of the issue. In addition they did not replace the rear drive shaft that was damaged due to the improper installation from the initial install. I cannot express to you how strongly I recommend finding any other dealership out there to work on your vehicle. Not only do they provide zero communication and improper installations, but they also have zero remorse about sending a car out the door that poses a legitimate risk to your family.

Thanks to Jason Williams and financial team

Great job. Able to make things work for sale. Great customer service. Good vehicle high quality.

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This place is a JOKE! Do NOT take your vehicle here and expect to get a “ FAIR “ trade offer. I have never been lowballed so bad in my life. 3 other dealers offered me Lost 10k more than this place. The only reason they are still in business is because they are a HUGE company.

Have a RAM truck under extended warranty for a leaking backlight (check out TSB 23-042-24, its a common problem for this particular truck/year). The dealer should have repaired it, under warranty. Their response? Nope.

Awful service experience. Complete waste of time. My car sat all day and wasn’t looked at even though I had an appointment. Then they had no clue when it could be looked at. Shuttle is also nonexistent. They don’t care.

Horrible, came in for a check engine light on a 2027 vehicle. They didn’t even want to look at it. Said Chrysler can be funny about approving warranty work. WTH…. If I can ever help it, I’ll never return.

⭐ Zero Stars – Extremely Disappointing Service I took my vehicle to Opelika Ford for an oil change and tire rotation. Before the service, I took pictures of my tires to document their original positions. Once the service was completed, I checked the tires and discovered they were still in the exact same locations. I brought this to the attention of Kassady, the service advisor, and showed her my photographic evidence. Rather than addressing my concerns, she claimed their pictures showed the tires had been rotated. However, my before-and-after photos clearly showed otherwise. Despite presenting evidence that the tire rotation had not ... Read More

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Google - Oct 17, 2026

⭐ Zero Stars – Extremely Disappointing Service I took my vehicle to Opelika Ford for an oil change and tire rotation. Before the service, I took pictures of my tires to document their original positions. Once the service was completed, I checked the tires and discovered they were still in the exact same locations. I brought this to the attention of Kassady, the service advisor, and showed her my photographic evidence. Rather than addressing my concerns, she claimed their pictures showed the tires had been rotated. However, my before-and-after photos clearly showed otherwise. Despite presenting evidence that the tire rotation had not been performed, I was not offered a refund. This experience was extremely disappointing and raises serious concerns about the quality of service and accountability at this dealership. Customers should be able to trust that the services they pay for are actually performed. If I could give zero stars, I would. I will never return to Opelika Ford and would not recommend their service department.

Jason Williams and Jeremy Hicks were awesome! Highly recommend to anyone!

Earl and his dealership are awesome! Highly recommend to anyone. Will be buying more from them for sure!

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Terrible service department. Towed my 2022 ford explorer there when my wife broke down on the interstate. From the get go they were rude to both her and the tow driver. The worst part is they tried to get us to pay for an unnecessary repair. Her fuel pump went bad and they refused to replace it without replacing the fuel tank which they said was full of debris. They told me it would cost $4900. I told them I would come get the car and take it to a mechanic near by. When I arrived to get my car I brought ... Read More

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Google - Oct 4, 2026

Terrible service department. Towed my 2022 ford explorer there when my wife broke down on the interstate. From the get go they were rude to both her and the tow driver. The worst part is they tried to get us to pay for an unnecessary repair. Her fuel pump went bad and they refused to replace it without replacing the fuel tank which they said was full of debris. They told me it would cost $4900. I told them I would come get the car and take it to a mechanic near by. When I arrived to get my car I brought a personal mechanic with me, as we were looking at the car the shop manager came out and yelled at us for looking at my own car. Ford also disconnected my parking brakes and did something underneath the vehicle to ensure it would not go in gear. They did not correct those changes prior to me picking up my vehicle. I towed it to integrity automotive down the street where they replace my pump and showed me that there was absolutely no debris in my fuel tank. They also reconnected my brakes and fixed whatever ford did to keep it out of gear. Do not use this dealership unless you want to be treated poorly and be taken advantage of.

What an amazing place to get accommodation, my experience was amazing, even when adversity came in at first the worked with efficiency and took amazing care of me ! I would recommend this place to anyone ! Thank you so much OFCDJR !!!! For all that you do !

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Had an appointment to look at a used suv. Got there and after advertising they decided not to sell it. Only wholesale it. No calls, made a trip for disappointment. I have tried to deal with this place two times, there will not be a third! NOT FOR SALE!

Great customer service got me approved when I thought it wasn’t possible highly recommend going there

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The easiest car buying experience I’ve ever had! Started with Fabian, then to Vic. Marshall, Chandler and Boots also talked and assisted at times. Felt no pressure and they worked with me to get me in what I wanted! It was an absolute pleasure to talk to all of them! They genuinely spent time helping me and talking to me. They went the extra mile to make sure I was satisfied at every corner! Even after I paid. I would highly recommend everyone there I spoke too! Go ask for any of them! They definitely will make your experience ... Read More

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DealerRater - Sep 21, 2026

The easiest car buying experience I’ve ever had! Started with Fabian, then to Vic. Marshall, Chandler and Boots also talked and assisted at times. Felt no pressure and they worked with me to get me in what I wanted! It was an absolute pleasure to talk to all of them! They genuinely spent time helping me and talking to me. They went the extra mile to make sure I was satisfied at every corner! Even after I paid. I would highly recommend everyone there I spoke too! Go ask for any of them! They definitely will make your experience worth it! Thank you all again for being outstanding! Love my Mustang!! Brian

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We recently had service work done on our Jeep Sahara. David, Leo, Nancy and Brandon were involved and were all wonderful to work with: uniformly welcoming, competent and informative. The tone of automobile service facilities often leaves much to be desired, but these folks were just great: I am happy to give them my highest recommendation.

I had an offer for oil change and tire rotation and they did not ratate the tires. I ask the service guy why and he said that the tires were ok. But they're not. the tires have over 10 months.

Very easy to schedule work. Prompt assessment and was notified by text when ready. Pleasant and patiently listened to my concerns and was very forthcoming with detailed information. Overall, very pleased.

I appreciate the fast and courteous service!

Mario is awesome !! Fast process and amazing

I inquired about a truck online, within a few minutes my phone rang and I had several automated texts and emails. The next morning the salesman called me and set up a time to come view the vehicle. I was extremely forthcoming about my credit situation and expressed I did not want to waste either of our time. She got some basic info and within 10 minutes called me back and stated the manager said he felt confident he could work the deal. I drove the hour over there and we did the car buying dance. I told them to put ... Read More

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Google - Sep 5, 2026

I inquired about a truck online, within a few minutes my phone rang and I had several automated texts and emails. The next morning the salesman called me and set up a time to come view the vehicle. I was extremely forthcoming about my credit situation and expressed I did not want to waste either of our time. She got some basic info and within 10 minutes called me back and stated the manager said he felt confident he could work the deal. I drove the hour over there and we did the car buying dance. I told them to put the deal together and let’s see numbers before running credit and I’d know if I was comfortable with the deal. They said well we REALLY need to run your credit to get the best deal, but we are confident it’ll work. I told the salesman I’d rather not put anything down but if I had to I could do a little and I did not want to pay over a certain monthly payment. I had to leave to run my business, about two hours later I got a call..Your approved! Great!! Except you gotta put this much down and the payment is a few hundred a month more than you wanted. To shorten this up. I passed on that deal. But the manager said he had another truck he could possibly make work because it was newer. I told him to work it up, I’d buy it. I heard nothing back. I called three times and was assured he was working on it and I’d hear back in a few minutes.Not a single callback or follow up. They get credit for getting you in the showroom and running your credit. It’s not an official deal until they can hit your credit for 15 points. Beware Buyers, Go to Long Lewis of the River Region and ask for Shawn Smirnoff. He’s the real deal.

Update: They replied to my review and still offered no solution. Empty apology.... Disappointing Service Experience and Lack of Follow-Up Unfortunately, my experience with Opelika Jeep has been very disappointing, particularly because I gave the dealership multiple opportunities to address my concerns. I initially brought my Jeep in for several issues, including a recurring “AUX Switches Temporarily Unavailable – Battery Charging” warning, a squeaking noise from the left rear wheel area, and the required jack/lifting block spacer. I was told the battery tested fine, but no explanation was provided for why the vehicle continued generating the AUX/battery warning. I ... Read More

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Google - Sep 4, 2026

Update: They replied to my review and still offered no solution. Empty apology.... Disappointing Service Experience and Lack of Follow-Up Unfortunately, my experience with Opelika Jeep has been very disappointing, particularly because I gave the dealership multiple opportunities to address my concerns. I initially brought my Jeep in for several issues, including a recurring “AUX Switches Temporarily Unavailable – Battery Charging” warning, a squeaking noise from the left rear wheel area, and the required jack/lifting block spacer. I was told the battery tested fine, but no explanation was provided for why the vehicle continued generating the AUX/battery warning. I specifically reported that the squeaking noise was coming from the left rear while the wheel was turning at slow speeds. When I returned for additional diagnostic time, the paperwork indicated the suspension was inspected and no noise was found. I was also advised that the front suspension had been inspected, even though the front suspension was never my complaint. I was charged approximately $90–$95 for the diagnostic, yet the problem I reported was never actually diagnosed or resolved. The jack spacer was another frustration. I was verbally told that the required part needed to be ordered and that I would be contacted when it arrived. No one ever contacted me, and I still have not received the jack base/spacer or confirmation that it was ever ordered. What makes the experience most disappointing is the lack of follow-through. I returned for a second service visit specifically because the dealership said more diagnostic time was needed, yet the original issues remained unresolved. I was also told someone from the dealership would follow up with me, but I never heard from anyone at Opelika Jeep. The matter was also escalated beyond the local dealership with the expectation that there would be additional follow-up. I never heard from the parent/dealer organization either. As a result of this experience, I ultimately cancelled the extended Mopar warranty I had purchased. I could not justify the additional expense when my actual dealership service experience gave me little confidence in the value I would receive from it. I understand that technicians cannot always reproduce an intermittent problem and that parts sometimes have to be ordered. My issue is not that everything wasn't fixed immediately. It is that after two visits, a paid diagnostic, promises of follow-up, and escalation, none of my original concerns were resolved and no one followed up with me as promised. I would have preferred to be writing about how Opelika Jeep ultimately stepped up and resolved the situation. Unfortunately, that never happened. I question if they did any service or maintenance (30k service) to my vehicle.

He was super nice. Walked us through all our options and was very patient. Help us find the perfect vehicle for our family! Highly recommend.

Cameron Thornton was great! Come see him for your next car!

Aliceson was very supportive and communicated every aspect of our process. I love that she was very transparent and honest. We are so satisfied with our purchase and cannot wait to make new memories in our beautiful Jeep!

I would not recommend going here at all. They have had my truck for about a month and half, I have brought my truck to them for the same issue 4 times. They did a recall on my truck and somehow messed the software update, instead of trying to track the issue down.. they will clear the codes before doing a freeze frame and give me the truck back, then want me to pay for the diagnostics within a constant repeat issue. Then they told me that they cannot figure out the issue and had to call the engineers that design ... Read More

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Google - Aug 22, 2026

I would not recommend going here at all. They have had my truck for about a month and half, I have brought my truck to them for the same issue 4 times. They did a recall on my truck and somehow messed the software update, instead of trying to track the issue down.. they will clear the codes before doing a freeze frame and give me the truck back, then want me to pay for the diagnostics within a constant repeat issue. Then they told me that they cannot figure out the issue and had to call the engineers that design the vehicle and they won’t call me or anything to give me any updates. I even called to talk to their general manager Earl and he doesn’t even reach out either. I just got my truck back today and they cleared the codes and I promise you the issues will be back and they won’t fix it more and likely. So I wouldn’t buy a vehicle from them if you plan on letting them do the maintenance. There is so much more to this story, but too much to write.

Purchased a vehicle mid May added an extended warranty wanted to cancel warranty was not needed. I’ve called for months emails messages etc. Can’t get manager on the phone been trying for months . Do not recommend

Very nice

Mondreko was awesome. I enjoyed working with him.

Great salesman. Worked with me to get payment where I wanted it.

This dealership is absolutely garbage the service desk won’t answer the phone or give customers any useful information the technicians lie and try to force sell and they do not uphold there warranty I would never recommend this dealership to anyone

I was so worried about getting approved when I walk in I thought to myself another day of bad news.so when she walk away to crunch the number after I pick out the car.she came back and blew my sock off,I couldn't believe I got approved plus the monthly payment was below what we agreed on.Im still in shock she awesome!!!!

After a total loss on my previous new vehicle, I knew where to go for peace of mind and excellent customer service. Cameron was patient and answered all of my questions. The process was easy and continues to give us a reason to conduct business with Opelika Ford!

i had Aliceson and loved her so much!!!!

Boots was so helpful; this journey started over a month ago. She was so patient with me and my crazy work schedule. If you are in the market for a new Ford; Chrysler; Jeep; or Dodge, come see her!

Jualithia barnes, was very friendly and very professional, i would recommend her because she explains everything so clearly.

I have never had a worse experience with a service department and have actually never left a review for anything in my life, until now. My vehicle has now been at this service center for approximately 3.5 weeks, and the original problem still has not been repaired. While I understand that warranty claims can take time, the complete lack of communication and poor customer service throughout this process has been unacceptable. Over the course of these 3.5 weeks, I have not received a single phone call providing an update on my vehicle. Every update has required me to contact the service department ... Read More

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Google - Aug 8, 2026

I have never had a worse experience with a service department and have actually never left a review for anything in my life, until now. My vehicle has now been at this service center for approximately 3.5 weeks, and the original problem still has not been repaired. While I understand that warranty claims can take time, the complete lack of communication and poor customer service throughout this process has been unacceptable. Over the course of these 3.5 weeks, I have not received a single phone call providing an update on my vehicle. Every update has required me to contact the service department myself. According to my phone records, I have called **15 times** simply to find out what was happening with my vehicle. Many of those calls involved sitting on hold for 30 minutes or more, and on several occasions no one ever returned my calls despite saying they would. Attempts to call or text my assigned service advisor also went completely unanswered. I understand that warranty approvals can create delays. However, I was even told that part of the delay occurred because the technician assigned to my vehicle was "sick that day," so no one contacted the warranty company. I ultimately ended up calling the warranty company myself to help move the process along. When I finally got my vehicle back (the first time), the original issue had not been fixed. I returned it immediately and was then told they had missed another problem that should have been identified during the initial repair, requiring additional parts to be ordered. Once again, I received no communication. I had to call for another update and was told the parts would arrive Saturday and that someone would call me. No one did. After spending another 30 minutes on hold multiple times, I finally reached someone who told me the vehicle was being repaired and would be ready that day. I explained that I couldn't arrive before closing and asked that the keys be left in the vehicle. I was told they would call me after completing a test drive. Once again, I never received a call. When I arrived Saturday evening, the vehicle was locked, there were no keys inside, and it did not even appear that the vehicle had been moved. I left without the vehicle due to concerns nothing had been done. Several more days passed with no communication, so I called yet again. I was told the vehicle was ready and that the keys would be left inside since I couldn't make it before closing. I drove to the dealership again, only to find the exact same situation—the vehicle was locked, there were no keys inside, and it did not appear to have been moved. We ended up using our spare key to access the vehicle ourselves, only to discover that the original problem was still not fixed. To make matters worse, I have requested copies of my repair orders and receipts multiple times. Despite confirming my email address and phone number on several occasions, I still have not received any documentation. Delays can happen. Parts can be backordered. Warranty claims can take time. Mistakes happen. Those things are understandable. What is not acceptable is a complete lack of communication, repeatedly telling a customer their vehicle is ready when it is not, failing to follow through on promised phone calls or other requests, and allowing a customer to go almost an entire month without a vehicle due to lack of communication and professionalism. I have been incredibly kind and patient throughout this process, but the 3rd time attempting to pick up our vehicle and the problem not fixed and promises not full-filled has led me to leave this review. Repairs are always frustrating but the complete absence of customer service has made this by far the worst experience I have ever had with a service center. I sincerely hope this dealership takes steps to improve its communication and accountability so other customers do not have the same experience. I would not recommend this dealership/service center to anyone. Stay away!

Made an appointment to drop off my vehicle at 8:45 for a recall. It’s now after two and it’s still not done. I don’t know why they would call this a service center when there’s definitely a lack of service. Do yourself a favor and pick a different dealership.

Aliceson was Very helpful with my new car purchase Here at opelika Ford Chrysler Dodge Jeep ram. A lot goes into it, and she was with me all the way.

Aliceson Lecroy was easy to work with and answered all my questions. It was a pleasure doing business with them.

Aliceson Lecroy welcomed me right away and made me feel right at home. Hands down, it was the best experience in buying a vehicle I ever encountered. Big thanks to Ms. Lecroy!

Terrible customer service in the service department! I’ve been trying to get my Dodge truck serviced and I can’t reach anyone! I finally got in touch with a receptionist who transferred me to a number that was automated and asked me to leave a message. I’ve decided to take my vehicle 30 minutes up the road to Kings Dodge. I just saw the dealership’s management reply to my post. It further demonstrates their internal issues. Their reply was that they would like to get the “whole “story? They don’t acknowledge that they have a problem with ... Read More

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Google - Aug 3, 2026

Terrible customer service in the service department! I’ve been trying to get my Dodge truck serviced and I can’t reach anyone! I finally got in touch with a receptionist who transferred me to a number that was automated and asked me to leave a message. I’ve decided to take my vehicle 30 minutes up the road to Kings Dodge. I just saw the dealership’s management reply to my post. It further demonstrates their internal issues. Their reply was that they would like to get the “whole “story? They don’t acknowledge that they have a problem with that particular part of their customer service experience. The “whole” story is that they don’t have a viable system to answer the phone in the Dodge side of the service department. I have tried calling on several occasions, times during the day and different phone numbers. The only way I was able to reach anyone was by calling the Ford side and asking for the receptionist. The receptionist was professional and pleasant and transferred me to a number that was automated and instructed me to leave a message. I was finally able to speak with a person after numerous attempts. I took my Dodge Ram truck 30 minutes up the road to Kings Dodge in Valley the last time it needed service. Their service department and my experience with them was excellent and they got me in and out in a very timely manner at a reasonable price. I am currently due for another service and I was trying to give Opelika Dodge a second opportunity to service my truck. Doesn’t look good for the home team. Looks like another road trip to Valley.

Cameron Thornton is who you wanna see! He is gonna be honest and get you the car you want and get it in the price range you want!

Boots was amazing. Found the perfect car.

Aliceson Lecroy.. is a great salesperson.. very professional and polite made my buying experience easy and worked hard to make sure my needs were met.. thank you for a job well done..

Thank you Jacob for working with me. It was great and I really appreciate everything.

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Made it abundantly clear many times in my conversation with the sales rep that I wasn't prepared to put any cash down on a purchase. After going into the sales managers office he came out and said " i have you an approval" but come ride with me I have to run pick my daughter up from the high school. After picking up his daughter he then had to drop her off at her grandmother's house When we got back to the dealership he stepped back into the fiance office and came back and told me that ... Read More

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Google - Jul 24, 2026

Made it abundantly clear many times in my conversation with the sales rep that I wasn't prepared to put any cash down on a purchase. After going into the sales managers office he came out and said " i have you an approval" but come ride with me I have to run pick my daughter up from the high school. After picking up his daughter he then had to drop her off at her grandmother's house When we got back to the dealership he stepped back into the fiance office and came back and told me that they would need a $1,500 down payment. I almost lost my religion. You just wasted a half hour of my time running your personal errands all the time knowing that a down payment wasn't possible. I wish you could fill out a Ford Motor Company satisfaction survey when you don't make a purchase. This place reminds me of a sleazy used car lot.

We will never bring our vehicle back to Ford in Opelika. If you need anything repaired, save yourself the trouble and take your vehicle somewhere else. Our vehicle has been sitting there for nearly two months with no visible progress and no foreseeable resolution. Throughout that time, there has been little to no communication about what was happening. With the only updates being provided is when we called, and would be then told the required part would arrive on a certain date. Then, when we followed up, we were told, "It never arrived. It must be on backorder." ... Read More

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Google - Jul 23, 2026

We will never bring our vehicle back to Ford in Opelika. If you need anything repaired, save yourself the trouble and take your vehicle somewhere else. Our vehicle has been sitting there for nearly two months with no visible progress and no foreseeable resolution. Throughout that time, there has been little to no communication about what was happening. With the only updates being provided is when we called, and would be then told the required part would arrive on a certain date. Then, when we followed up, we were told, "It never arrived. It must be on backorder." The lack of communication, follow-up, and customer service has been extremely disappointing and frustrating. We understand that parts can be delayed, but keeping customers informed is the bare minimum. Despite charging premium prices—which we were willing to pay—the level of service we received was unacceptable.

Brain and both the sales manager were awful both of them had awful communication skills. They quite literally ignored me after asking for numbers and I called and saw it was still for sale so I called again and they were extremely unhelpful and rude. Ended up wasting so much of my time this is the worst car sales experience I have ever had would not recommend.

Terrible dealer, managment doesnt communicate. Avoid salesman Brian.

Brian was terrible to deal with, the worst communication skills I've ever seen in a salesman. Dealership changed vehicle price halfway through negotiations and wasn't honest about the availability of the vehicle ultimately waisting half of my day.

Let me begin by saying I haven’t encountered an employee at this location who has ever appeared rude or confrontational. However, I dropped off my 2019 F-150 over 5 weeks ago (6/4) to have apparent sudden transmission issues diagnosed. I had no idea what kind of timeline to expect as far as a turnaround diagnosis, but I was happily informed upon dropoff that I could expect a call back in a couple days because it was as simple as a road test and computer plug in that would let me know what was going on in detail. Fast forward to the end ... Read More

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Google - Jul 10, 2026

Let me begin by saying I haven’t encountered an employee at this location who has ever appeared rude or confrontational. However, I dropped off my 2019 F-150 over 5 weeks ago (6/4) to have apparent sudden transmission issues diagnosed. I had no idea what kind of timeline to expect as far as a turnaround diagnosis, but I was happily informed upon dropoff that I could expect a call back in a couple days because it was as simple as a road test and computer plug in that would let me know what was going on in detail. Fast forward to the end of the following week, still no answer so I called back myself. I was then told no one had looked at my truck yet but it would certainly be in the shop that afternoon and I’d get a call no problem. As you can imagine I didn’t hear a thing from them, so I waited another full week to call back when I was told the SAME excuse. When I asked to speak with the service manager they supposedly noted down my information and said he’d call to go over my concerns. After several more days had passed with no update over the phone, I drove to the physical service desk and asked to speak with my service advisor who then informed me my truck had just come off the lift and needed a brand new transmission. While I had feared this all along, I was prepared and agreed to have Ford perform the service the very next morning after researching local options and Ford offering a, what I consider to be small, discount on the job. I was then told the new transmission would arrive over the weekend and be installed Monday or Tuesday of the following week (7/6-7) As I’m typing this review it is Friday afternoon (7/10) of “the following week” and my truck once again hasn’t moved since I agreed to have the work performed. While I can fully understand how busy such a dealership can remain all year long, I’m more angered by the fact that the service advisors do everything they can to “beat around the bush” and give vague answers/dates to any questions a customer asks. Any other mechanic I have ever used will provide a clear timeline or at the very least make sure they call to keep their paying customer informed of any changes it truly has been my experience here that you have to show up in person to find out any information and have work started or otherwise you will fall through the cracks and be put behind a growing line of vehicles. Not to mention you must wait on hold a minimum of 10-20 minutes before ever getting through to service in the first place. If I would have simply been informed that the diagnosis and repair work would have taken this long, I could have made the decision to either be without my vehicle and understood the needed repairs, or taken my business elsewhere and for less of a cost and a quicker resolution. I’ve been cast to the wayside far too many times falsely expecting updates when nothing was ever really planned that soon and that is no way to treat someone. I love Ford vehicles and have only ever driven a Ford truck for work or personal use, but this experience combined with the continuous failure of modern parts and higher service costs makes me seriously reconsider any future purchases altogether. To anyone who takes the time to read this review please consider all your options and make sure you’re ready to be without a vehicle for a substantial amount of time at this location. Also as far as covered warranty work is concerned, the exact same scenario can be expected. When I had to have a new engine installed in the 2024 F-250 I drive for work after the original catastrophically failed at only 12k miles, I experienced the same runaround and false statements (minus the extremely pricy repair bill I now have in front of me) before driving to the location and demanding answers. I received that vehicle back after over 2 months had passed since drop off with a tow truck. New engines and transmissions aren’t a walk in the park, but don’t mislead your customers and provide false hope of an early turnaround.

Let me begin by saying I haven’t encountered an employee at this location who has ever appeared rude or confrontational. However, I dropped off my 2019 F-150 over 5 weeks ago (6/4) to have apparent sudden transmission issues diagnosed. I had no idea what kind of timeline to expect as far as a turnaround diagnosis, but I was happily informed upon dropoff that I could expect a call back in a couple days because it was as simple as a road test and computer plug in that would let me know what was going on in detail. Fast forward to the end ... Read More

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DealerRater - Jul 10, 2026

Let me begin by saying I haven’t encountered an employee at this location who has ever appeared rude or confrontational. However, I dropped off my 2019 F-150 over 5 weeks ago (6/4) to have apparent sudden transmission issues diagnosed. I had no idea what kind of timeline to expect as far as a turnaround diagnosis, but I was happily informed upon dropoff that I could expect a call back in a couple days because it was as simple as a road test and computer plug in that would let me know what was going on in detail. Fast forward to the end of the following week, still no answer so I called back myself. I was then told no one had looked at my truck yet but it would certainly be in the shop that afternoon and I’d get a call no problem. As you can imagine I didn’t hear a thing from them, so I waited another full week to call back when I was told the SAME excuse. When I asked to speak with the service manager they supposedly noted down my information and said he’d call to go over my concerns. After several more days had passed with no update over the phone, I drove to the physical service desk and asked to speak with my service advisor who then informed me my truck had just come off the lift and needed a brand new transmission. While I had feared this all along, I was prepared and agreed to have Ford perform the service the very next morning after researching local options and Ford offering a, what I consider to be small, discount on the job. I was then told the new transmission would arrive over the weekend and be installed Monday or Tuesday of the following week (7/6-7) As I’m typing this review it is Friday afternoon (7/10) of “the following week” and my truck once again hasn’t moved since I agreed to have the work performed. While I can fully understand how busy such a dealership can remain all year long, I’m more angered by the fact that the service advisors do everything they can to “beat around the bush” and give vague answers/dates to any questions a customer asks. Any other mechanic I have ever used will provide a clear timeline or at the very least make sure they call to keep their paying customer informed of any changes it truly has been my experience here that you have to show up in person to find out any information and have work started or otherwise you will fall through the cracks and be put behind a growing line of vehicles. Not to mention you must wait on hold a minimum of 10-20 minutes before ever getting through to service in the first place. If I would have simply been informed that the diagnosis and repair work would have taken this long, I could have made the decision to either be without my vehicle and understood the needed repairs, or taken my business elsewhere and for less of a cost and a quicker resolution. I’ve been cast to the wayside far too many times falsely expecting updates when nothing was ever really planned that soon and that is no way to treat someone. I love Ford vehicles and have only ever driven a Ford truck for work or personal use, but this experience combined with the continuous failure of modern parts and higher service costs makes me seriously reconsider any future purchases altogether. To anyone who takes the time to read this review please consider all your options and make sure you’re ready to be without a vehicle for a substantial amount of time at this location. Also as far as covered warranty work is concerned, the exact same scenario can be expected. When I had to have a new engine installed in the 2024 F-250 after the original catastrophically failed at only 12k miles, I experienced the same runaround and false statements (minus the extremely pricy repair bill I now have in front of me) before driving to the location and demanding answers. I received that vehicle back after over 2 months had passed since drop off with a tow truck. New engines and transmissions aren’t a walk in the park, but don’t mislead your customers and provide false hope of an early turnaround.

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What a terrible experience. I should have listened to my neighbors and driven farther for a less frustrating “service.” My navigators steering wheel was not straight. So I went in for an alignment. Here are the frustrations from least to most … 1) sent me a text asking if I want to trade my car in. I am there for service. Don’t try to sell me a new car. 2) said I was in dire need of cabin and engine air filter. Both coded as “red”. They were both replaced less than a year and 8k miles ago. What a typical dealership ... Read More

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Google - Jul 2, 2026

What a terrible experience. I should have listened to my neighbors and driven farther for a less frustrating “service.” My navigators steering wheel was not straight. So I went in for an alignment. Here are the frustrations from least to most … 1) sent me a text asking if I want to trade my car in. I am there for service. Don’t try to sell me a new car. 2) said I was in dire need of cabin and engine air filter. Both coded as “red”. They were both replaced less than a year and 8k miles ago. What a typical dealership BS thing to say. 3) the before and after alignment sheet showed that they did not do the rear toe and its still out of tolerance. When pointed out they said … trust me. It’s done. Disregard the sheet we gave you. I asked for an updated sheet. They don’t have it. Can’t get it. Etc etc. but trust us. It’s all good. (Yeah right) Most importantly … 4) THE STEERING WHEEL IS STILL NOT STRAIGHT. The whole reason I took it in. To sum it up. They didn’t fix the issue. They handed me proof they didn’t do the whole job. Cost me $125 to find out my neighbors are correct and Opelika ford sucks Couple updates. The next day they text me about how I deferred NEEDED maintenance (air filters) and they could offer payment plans. So not only are they trying to rip me off on unnecessary filters, they now called me poor. But … I started thinking maybe the last dealership didn’t really change them. So I pulled both to make sure … both look perfect. Opelika ford was just trying to rip me off. I also took the navigator to king Lincoln for an alignment. Now my wheel is straight, alignment was actually done. So lesson learned. I will drive a little farther to have the work done correct and not be lied to and insulted.

I wish zero stars was a possibility because this is the WORST Service Department across the United States!!!!!!! And that is me being nice and giving them credit. And being in the military, I have worked with a lot of Service departments. My Jeep has a factory Safety clutch problem that Opelika Crysler Dodge Jeep and Ram Service department has told me multiple times they can fix it. Both times I have made appointments with them and left my Jeep to get fixed. Both times I have had to call multiple times for the Service Department to tell me that ... Read More

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Google - Jun 26, 2026

I wish zero stars was a possibility because this is the WORST Service Department across the United States!!!!!!! And that is me being nice and giving them credit. And being in the military, I have worked with a lot of Service departments. My Jeep has a factory Safety clutch problem that Opelika Crysler Dodge Jeep and Ram Service department has told me multiple times they can fix it. Both times I have made appointments with them and left my Jeep to get fixed. Both times I have had to call multiple times for the Service Department to tell me that my tec/advisor Corey will have to call me back with an update, And he has never call back. When I do get ahold of Corey, I get told that it is a 4 day fix and they are working on it. Then on day 5 (both time) comes around, I have to show up in person (because our tec/adviser Corey cant find time to update us and either can anyone else in the office) to be told that they "have not even started." This is a poor site and I would recommend driving out of your way to another location if you possibly can. I will be going to Columbus, GA for all my Services even if I have to double check their Quality of Service. Please note, this is not the Ford side but if they are like their partner business than I would not recommend.

Finance department added extended warranty to my contract even tho i specified i didnt not want extended warranty and they also charged me way more on the contract for certain items from what the sticker said. Reason for over charging me 599.00 for nitrogen in tires and 399.00 for four locking lug nuts was they arent allowed to charge dealer prep fees so they have to make up for that loss by charging more for items iregardless of what sticker price says . The sticker on car said nitrogen fill on tires is 199.00 and the four lug nuts were suppose to be 99.00 . Yep ... Read More

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Google - May 28, 2026

Finance department added extended warranty to my contract even tho i specified i didnt not want extended warranty and they also charged me way more on the contract for certain items from what the sticker said. Reason for over charging me 599.00 for nitrogen in tires and 399.00 for four locking lug nuts was they arent allowed to charge dealer prep fees so they have to make up for that loss by charging more for items iregardless of what sticker price says . The sticker on car said nitrogen fill on tires is 199.00 and the four lug nuts were suppose to be 99.00 . Yep im not making this up lol. Anyway relunctantly they have cancelled the warranty and paying me back for the difference in price on the acessories they jacked up.

Salesperson was very nice but finance department added certain charges for some items that was way more than sticker price. They tried to charge me 599.00 for nitrogen filled tires and 399.00 for four locking lug nuts. They also addes an extended warranty even thimi explicitly told them i didnt want an extended warraanty especially on that 3300.00. The sticker,price on the nitrofill tires on sticker said 199.00 and price of lug nuts was suppose to be 99.00 according to sticker. They tried to throw a lame excuse at me saying the reason they charge more for those items was to make up money ... Read More

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DealerRater - May 28, 2026

Salesperson was very nice but finance department added certain charges for some items that was way more than sticker price. They tried to charge me 599.00 for nitrogen filled tires and 399.00 for four locking lug nuts. They also addes an extended warranty even thimi explicitly told them i didnt want an extended warraanty especially on that 3300.00. The sticker,price on the nitrofill tires on sticker said 199.00 and price of lug nuts was suppose to be 99.00 according to sticker. They tried to throw a lame excuse at me saying the reason they charge more for those items was to make up money that they can no longer charge such as dealer,prep. Lol you cant make this stuff up.

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Well after being there for 5hrs today and still didn’t get trade vale’s, but yet want me to come back Monday. Yeah I don’t think so, worst buying experience I’ve ever had…

So I had an appointment at 9:30 on Friday to check over an engine light issue/ powertrain. I understand appt times doesn’t mean immediate look over. No communication whatsoever from the services department. I called at 3pm to just get a status and they hadn’t even looked at my vehicle yet. I text the service technician that text me that morning saying to call/text anytime. Once again, just asking for a status. Communication is important- ignoring is not professional. I got no response. Saturday morning spoke to service and said nothing has been checked out. They said we’... Read More

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Google - May 2, 2026

So I had an appointment at 9:30 on Friday to check over an engine light issue/ powertrain. I understand appt times doesn’t mean immediate look over. No communication whatsoever from the services department. I called at 3pm to just get a status and they hadn’t even looked at my vehicle yet. I text the service technician that text me that morning saying to call/text anytime. Once again, just asking for a status. Communication is important- ignoring is not professional. I got no response. Saturday morning spoke to service and said nothing has been checked out. They said we’d get an answer to get a loaner vehicle if it’s under warranty or if we needed to get a rental. Now calling again at the end of the day and apparently services is closed not sales. Not once did someone reach back out. I will not be bringing any of my vehicles back. I don’t appreciate the lack of professionalism and communication.

Had a wonderful experience with Vic. He was so helpful and is great to work with! Definitely recommend working with Vic at the Opelika Ford location.

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From the moment I walked in, the team was professional, friendly, and easy to work with. They took the time to answer all my questions, never made me feel pressured, and helped make the entire process smooth and stress-free. I really appreciated their honesty, communication, and attention to detail. I would definitely recommend this dealership to anyone looking for a great car-buying experience

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Everybody we dealt with was very friendly. We didn’t feel pressured at all Jacob was our salesman. Very nice person.

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They provided good service to me that's why I purchased a 2026 Ram 1500.

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Lied To, GM never calls back due to he knows he was in the wrong. Front office folks give messages to GM and still no call back. Sign paper work for a suv, wow paper work comes up missing some how. Stay away.

The communication from this dealership seemed promising, but it is equivalent to speaking to a rock. I dropped off my car for service 8 days ago, and I was assigned a service advisor, Raul, to keep me up to date on the happening of my vehicle. I have not heard from Raul since the day my car was dropped off. I have called the service office SEVERAL TIMES. Many of those times, the phone rings for so long, I get transferred back to receptionist. I finally got to speak to someone last week Saturday, but it was because I walked into ... Read More

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Google - Mar 26, 2026

The communication from this dealership seemed promising, but it is equivalent to speaking to a rock. I dropped off my car for service 8 days ago, and I was assigned a service advisor, Raul, to keep me up to date on the happening of my vehicle. I have not heard from Raul since the day my car was dropped off. I have called the service office SEVERAL TIMES. Many of those times, the phone rings for so long, I get transferred back to receptionist. I finally got to speak to someone last week Saturday, but it was because I walked into the location. I was told that no one had touched my car yet. Fine. I told the person there, that’s okay. The problem I am having is … why is this not being communicated to me. No update is an update. Seems like that was supposed to be Raul’s job, but I have not heard from him. Days go by, nothing. I call on Tuesday of this week and speak with someone who tells me that the tech was not able to fix the problem on my vehicle and it was being handed to another tech. My car is still parked in the same place the tow truck dropped it off…. I understand the battery is dead and they can’t move it traditionally, but it is moveable if there was true effort behind resolving the issue. Today, I pull up and see my car still sitting in the same spot… I call and FINALLY get someone after being transferred back to the rep 3 times and he basically says they will get to it tomorrow. I am frustrated that every communication I have had with service has been a lengthy and customer-driven process. What’s the point of giving me a service advisor, if I can not get in contact with said advisor, via text or call? For the first two days, I thought about trading my vehicle in, and working with the dealership to get into a new vehicle. I’d literally rather push my feet through the floorboard, and drive like a Flintstone at this point. I am understanding to the fact that service takes time ( I was told 48-72 hours), but hearing no updates is insane. I even called to speak with the branch manager… Can you guess how that went? Phone rung a couple times, call was forwarded.

It was a great experience and I love the new truck Cameron did a great job

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Cameron and the team at OFCDJR were great! Would and have recommended everyone I talk with to go see them for a great experience. They can make it happen!

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If you plan on turning in your deal or no deal card, save your gas and TRASH IT! They are very misleading in the ad, which is only a qualifying number. I actually had plans on getting a car but this experience has changed my mind.

Went in to look at a new ram truck told them not to run my credit till I found out the price of my trade they went ahead a ran it before I found out the price then they tried to add a bunch of extra stuff on the new one and all the rebates they took a lot of them off just a lot of crooked stuff at this dealership

Great attentiveness. Great work. We appreciated our needs being listened to and met. Thank you!

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I strongly advise others to be cautious when dealing with Opelika Ford. My experience with salesman Tony Conley and GM Ed Hudson has been extremely frustrating. After purchasing a vehicle that completely stopped working, the dealership agreed to unwind the deal and give me the value of my trade-in. However, I was only given a “We Owe” form and have been left waiting without transportation, without my money, and without confirmation that my finance company has even been contacted for payoff. This has caused me to miss work and lose income while waiting for a resolution. I expected a much ... Read More

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DealerRater - Mar 4, 2026

I strongly advise others to be cautious when dealing with Opelika Ford. My experience with salesman Tony Conley and GM Ed Hudson has been extremely frustrating. After purchasing a vehicle that completely stopped working, the dealership agreed to unwind the deal and give me the value of my trade-in. However, I was only given a “We Owe” form and have been left waiting without transportation, without my money, and without confirmation that my finance company has even been contacted for payoff. This has caused me to miss work and lose income while waiting for a resolution. I expected a much higher level of professionalism and urgency from a dealership and its management team. At this point, I’m hoping they resolve the situation quickly so further action isn’t necessary.

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WHEW! STAY AWAY FROM THESE PEOPLE! I traded in my vehicle at Opelika Ford. The deal was later unwound, and my trade-in was resold before I received my trade allowance check. I was given a loaner in the meantime, but the dealership required it returned before the check was available, leaving me without transportation for a full week despite working two jobs. I requested either a temporary extension of the loaner or alternative transportation and was denied. While the dealership provided a “we owe” document and confirmed the check is in transit, this situation has been extremely inconvenient and shows ... Read More

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Google - Feb 28, 2026

WHEW! STAY AWAY FROM THESE PEOPLE! I traded in my vehicle at Opelika Ford. The deal was later unwound, and my trade-in was resold before I received my trade allowance check. I was given a loaner in the meantime, but the dealership required it returned before the check was available, leaving me without transportation for a full week despite working two jobs. I requested either a temporary extension of the loaner or alternative transportation and was denied. While the dealership provided a “we owe” document and confirmed the check is in transit, this situation has been extremely inconvenient and shows a lack of consideration for customers. I hope they take steps to improve communication and customer care.

Absolutely an awful Jeep ownership experience. Do not buy here, do not service here! I bought my 2024 Jeep Wrangler from here. The purchase process was fine, nothing exceptional, but nothing to complain about. The post sales support and ownership experience, however have been nothing less than dreadful. My Jeep has been in this service department for almost half a year. They do not respond to text messages. They do not respond to calls. They do not know what’s wrong. They do not give updates. They have ignored multiple attempts from Jeep corporate support to obtain an update on my ... Read More

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Google - Feb 17, 2026

Absolutely an awful Jeep ownership experience. Do not buy here, do not service here! I bought my 2024 Jeep Wrangler from here. The purchase process was fine, nothing exceptional, but nothing to complain about. The post sales support and ownership experience, however have been nothing less than dreadful. My Jeep has been in this service department for almost half a year. They do not respond to text messages. They do not respond to calls. They do not know what’s wrong. They do not give updates. They have ignored multiple attempts from Jeep corporate support to obtain an update on my vehicle. The Jeep Cares team has had to escalate up the corporate chain regarding the service department conduct, and we still have no answers. The only bright spot in this has been the Jeep Cares corporate support team, who have been working with me diligently and paying for my rental cars. Do not buy here, at least not on the Jeep/Chrysler/ram, etc. side. I know nothing about the Ford side of the dealership, maybe they are great. But the ineptitude and inability of the service department on the Jeep side of the dealership to perform at even the most basic level is almost criminal.

After looking at several vehicles one after the other had issues, but Spenser was great he worked through what seemed like a lost cause until I found the vehicle right for me. He checked things I hadn’t thought of and even when I had to return near closing time he was patient. Im a difficult customer and he just worked with me until I got a deal I could was ok with. The dealership could have provided a better experience, there are lots of associates just walking around and staring they aren’t friendly and it’s almost like ... Read More

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DealerRater - Feb 8, 2026

After looking at several vehicles one after the other had issues, but Spenser was great he worked through what seemed like a lost cause until I found the vehicle right for me. He checked things I hadn’t thought of and even when I had to return near closing time he was patient. Im a difficult customer and he just worked with me until I got a deal I could was ok with. The dealership could have provided a better experience, there are lots of associates just walking around and staring they aren’t friendly and it’s almost like your an inconvenience. Spenser great! Dealership pretty much what you’d expect.

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Went to look at some cars and the price was off by a thousand from the advertised price so the finance manager took a grand off the collected sales tax instead of the price of the car. After that we asked about the tax rate and the finance manager told us he didnt collect Russell County sales tax which was not only illegal but an outright lie. We were looking to spend in excess of 60k for a new car but after that they lost my trust and I wont be back. That is some Bill Heard shadiness right there. ... Read More

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Google - Feb 1, 2026

Went to look at some cars and the price was off by a thousand from the advertised price so the finance manager took a grand off the collected sales tax instead of the price of the car. After that we asked about the tax rate and the finance manager told us he didnt collect Russell County sales tax which was not only illegal but an outright lie. We were looking to spend in excess of 60k for a new car but after that they lost my trust and I wont be back. That is some Bill Heard shadiness right there. Earl Hudson do better, these are your people!

Purchased the truck from another state, so a lot of communication over the phone and email. Everyone who helped within the process of the purchase was great to talk to and quick responses. The whole purchase process was very easy going and simple.

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Amazing customer service and an amazing salesman. I wish every dealer had Spencer! 😊 He did such a fantastic job helping me find the right vehicle. Overall very happy with my experience. I recommend everyone go ask for Spencer!

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This dealership is bait and switch place. Advertises false prices on their website. When talk them the price is always higher.

Saylor Traffanstedt was the best salesperson I have ever dealt we with. My wife and I enjoyed our conversations with her. She was very friendly, thorough, and professional. She made the dreaded car buying experience a good one!!

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BRIAN, my salesman went above and beyond to help us into a vehicle. We will never shop anywhere else.

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Purchased a new 2024 Jeep Wrangler a year ago. The hardtop has a crack in it. There is no further damage that would indicate a point of impact. I was advised to start a warranty call with Jeep which was fruitless. They directed me back to the dealership. I was instructed to have my jeep there to be assessed and that Opelika Jeep would act on my behalf in order to right this. The opelika technician and service manager communicated that they saw no damage to my vehicle and that it appeared to be a factory issue missed in quality control ... Read More

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DealerRater - Aug 22, 2025

Purchased a new 2024 Jeep Wrangler a year ago. The hardtop has a crack in it. There is no further damage that would indicate a point of impact. I was advised to start a warranty call with Jeep which was fruitless. They directed me back to the dealership. I was instructed to have my jeep there to be assessed and that Opelika Jeep would act on my behalf in order to right this. The opelika technician and service manager communicated that they saw no damage to my vehicle and that it appeared to be a factory issue missed in quality control or a stress fracture. They said they had sent all documentation to jeep. My jeep sat at the dealership for a week with no follow up other than me calling every day for an update. I went and picked it up and continued to call. After two weeks, the service manager called me and said that the warranty team said that the damage was due to an outside force. Which may or may not be the case as I have emailed the service manager three times asking for the pictures and documentation he submitted on my behalf with no response. He did pass me off to a lady with the warranty department, and I cannot get a return email from her either. It's terribly disappointing to have a car you love have no backing from the manufacturer and a "hometown" dealership with no regard or care for those in the community whom they serve. I was given the invoice price of almost 5,000 for a new top (which I understand is nothing for a company like jeep or a dealership this large, but that's not the case for most people), with an assured word that the dealership submitted it as a jeep issue as the jeep no other damage (which an outside impact would've caused), cannot get in touch with anyone with the warranty department at jeep nor any follow up or help from the opelika service manager. This whole process has gone on over a month now.

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The website helped me determine the car I wanted and made scheduling a test drive SUPER easy!!! Although I didn’t get a free TV I still highly recommend Opelika Ford, and working with Saylor.

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Very responsive. They kept to their word and did everything that they said they would do. Will definitely buy from them again.

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My husband and I want to thank Brian on his patience AND perseverance while we decided on what vehicle would be a good fit for me and our family! He never seemed to eager to just make a sale and took into consideration my concerns, my wants, and my finances!! We appreciate everything Brian did and do not want it to go unnoticed or unappreciated!!

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I was very pleased from the time I went online till the end of my visit every one was nice and helpful

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This place sent us "moneyopoly", a match three lottery style promotional that promised us $5,000 cash on a win, which we did. This was a blatant lie thinly veiled by legalese fine print. This place is completely dishonest with its marketing schemes. $5000 would have changed our lives but you jerked us around to pitch us your cruddy cars. And then you had the nerve to tell us we should have read the fine print- we did! They knew what they were doing, disgusting filthy scammers.

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Customer service was amazing! She was patient with me and my decision making process. She even helped me on weighing out the pros and cons to find just the right car! Thank you for all your help!

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